Why hire an experienced freelance designer?
Have you ever considered the impact that high-quality design can have on your business? As an experienced freelance designer based in Yorkshire, I’m here to shed light on the immense value of exceptional design and how it can help propel your brand to new heights. In this article, I’ll provide insights backed by research, emphasizing […]
12 reasons to undertake a rebrand
A strategically-led rebrand can and should have a significant impact on the overall success of your business. Here are some of the major benefits you can expect to see from investing in rebranding. Define your value propositionBy gaining the ability to articulate the fundamental reason why your business matters. Increased profitabilityBy raising the perceived value […]
How to write a creative brief
Wondering how to write a creative brief for a design agency? You have arrived at the right place! Writing a creative brief for an agency may seem daunting, especially if it’s a large-scale project. A well-written brief can make a huge difference to the outcome of a project. But don’t be anxious; it isn’t as […]
Freelance brand strategist: how to pick the right partner
Image above created using Midjourney AI.Cinematic still frame, space dock scene, low-angle cowboy-shot of a woman staring out the window of a spaceship, amazed, wonder, incredible, red space suit designed by Prada, style by Ridley Scott, shallow depth of field –ar 16:9 –seed 5000 As a small business owner, you understand the importance of a […]
How I can increase the value of my business?
In the process-driven world of many organisations, the company brand is often an afterthought – something you need to have, but probably only so delivery drivers can find you. A surprising number of businesses take exactly this view, but doing so is a fundamental mistake and it presents a gilt-edged opportunity to any business owner […]
Who should be on a rebranding committee?
If your business is undertaking a branding exercise, which departments should be part of the consultation? Senior Leadership? Sales? Marketing? Operations? Design? R&D? Engineering? Finance? HR? Legal? Customer support?… The correct answer is all of them. I’m not saying that you need to engage everyone in the nitty-gritty of strategic thinking and decision-making. If you […]
Why your business needs to be heard
What matters more in business, being visible, or being heard? They might sound the same, but there is a BIG difference. Being visible is what companies like Coca-Cola do really well. They dominate every advertising channel with the intention of being visible to everyone. Yes, the messages change and the ‘segments’ are nuanced, but the investment […]
Leeds Freelancer: How to find the perfect one
As a creative agency owner or marketing manager in Leeds or Yorkshire, finding the right freelancer for your design needs can significantly impact the success of your projects. Partnering with a skilled and reliable professional who understands your vision and can deliver exceptional results is paramount. In this article, we will delve deeper into the […]
How to charge more
Image above created using Midjourney AI. A spaceship designed by Jony Ive orbiting a distant planet –ar 16:9 When was the last time you splurged on a luxury meal in a supermarket? Perhaps you opted for the ’28 Day Aged Aberdeen Angus Beef Wellington’ with the attractive sleeve and a shiny badge, followed by the […]
Freelance designer for hire in Yorkshire
Image above created using Midjourney AI.Cinematic still frame, portrait of a battle scarred Viking warrior praying before battle, Quentin Tarantino style, shot on a Hasselblad medium format camera, global illumination, uplight, highly detailed, sharp focus, shallow depth of field –ar 16:9 –seed 4000 Are you in search of a talented freelance designer in Yorkshire who […]