The components of a professional brand strategy
As a business owner, I understand the importance of a solid brand strategy in today’s competitive market. Building a professional brand (and if you’re unsure what this term means, may I suggest you read my article ‘What is a brand?‘) goes beyond just creating a memorable logo or catchy slogan. It requires careful consideration of […]
Is a brand just a logo?
Before you read any further, it is important to understand one critical thing – a brand is most definitely NOT a logo. A logo is a single part of your brand. It is an important part, yes, but a part nonetheless. There are many additional parts that are required to create a solid, effective brand. What […]
UX/UI design: Building trust and engagement
In today’s competitive digital landscape, small business owners must recognize the crucial role that website design plays in achieving online success. An outstanding user experience (UX) and user interface (UI) can significantly impact a business’s growth, customer engagement, and overall brand perception. In this article, we will explore the profound benefits of quality UX/UI and […]
Brand positioning: Why ignoring customers can help your business
Despite its critical role, marketing is regularly thought of as the ‘fluff’ around a business. A necessary evil that gets in the way of the things that really matter, like making money. As an experienced marketing professional, I can happily say that it is often with very good reason. All too often businesses get sucked […]
The benefits of low-code web design
As a small business owner, you understand the importance of having a strong online presence. A well-designed website can be a game-changer for your business, attracting more customers and boosting your brand. However, traditional web development can be time-consuming, costly, and complicated. That’s where low-code web design comes in. How low-code web design tools can […]
Leeds WordPress Developer: How to find a good one
Looking for a skilled Leeds WordPress developer? Discover key factors to consider when hiring one, from portfolio evaluation to technical expertise. Find your ideal WordPress developer in Leeds for your businesses success.
What is a brand?
In today’s competitive business landscape, attracting and retaining customers is crucial for success and growth. Customers have a myriad of options to choose from, but they don’t have the time or inclination to try them all. So, how do they make their decisions? They narrow down their options based on the type of value that […]
How to avoid the commoditisation trap
As a business owner, are you constantly finding yourself caught in a price war, competing solely on the basis of cost? If that’s the case, the problem might not lie in the value you offer, but rather in how effectively you communicate that value to your customers. When customers cannot distinguish your value from that […]
Why B2B selling relies on emotion
Have you ever made a decision on somewhere to eat just because it ‘looked’ or ‘felt’ right, despite the fact you’ve never eaten there before? If so, you’ve made a purchase decision based on ‘brand’. Businesses buy from other businesses using the same principles. The problem is, so many businesses struggle to achieve any kind […]
Freelance Graphic Designer in Leeds – How to Select the Right One
As a small business owner, finding the perfect freelance graphic designer in Leeds can be a daunting task. With so many options available, it’s essential to choose someone who not only possesses the technical skills but also understands your business needs. In this article, I’ll guide you through the process of selecting the right freelance […]